QR Codes – A Green Approach to Business Cards

While a paperless office is becoming more and more possible with today’s technology, we still depend on printed paper for many of our business needs. Brochures are still enticingly printed on glossy paper and business cards are still essential for networking with potential clients. It doesn’t look like electronic versions will take over from their paper ancestors any time soon, human nature being more impressed by something tangible and 3D, than by a 2D screen version.

However the good news is that there are ways that you can make brochures and business cards connect more easily with the electronic world. Top of the list is the QR code, the latest in scannable technology to hit the US and South Africa in the last year.

A QR code is like a bar code but can contain a vast amount more data – think website URLs, contact details and more. Savvy business people have them printed on their business cards. New contacts and clients can then just scan the data into their Smartphone with just one click of the camera button. They do of course need an app to read the data but, as QR codes catch on, more and more people are using them. It’s getting to the point where if you don’t have a QR code on your business card that people will grumble about having to manually enter your data into their phone!

So how do QR codes make business cards greener?
For a start you may be able to give out fewer cards. Once someone has scanned in the details, they may not hang on to the actual card. Of course many people are still in the habit of collecting cards to write notes and reminders on, so don’t expect that you can get away with just one card at a networking event! QR codes can also allow you to simplify the design on your business cards.

Instead of cramming a whole raft of contact details, URLs and other info into a small space you can include it all in the QR code leaving space for a cleaner and more appealing design on the rest of the card. However don’t forget that your business card still needs to function for those you don’t have a Smartphone app, so do include enough information in the old-fashioned written format!

Another green way of using a QR code on your business card: use the code to link directly to your electronic brochure, services web page or other advertising material. This can save you giving out any number of brochures and fliers at networking events. Your QR coded business card is all you need to give out. It can link to a web page that you update regularly with all special offers, new services etc, so you don’t need to keep getting new fliers of leaflets printed, every time you update your services.

Look out for printers experienced in designing QR codes when planning your new business cards, so they can help you make the most of the new technology and come up with a cutting edge look for your code.

I’m Frustrated With My Business! What Do I Do?

Have you felt that way? You feel like you’re doing all you can, and NOTHING seems to be happening. NOTHING is working out the way you planned. You wonder what it will take to make this business work! You’re either pulling your hair out or contemplating jumping off the business cliff by quitting altogether. After all, if you quit, your life could be SO much easier.

If you quit your business, you are right. You won’t be frustrated with your business any longer. You’ll be frustrated with yourself! Your life WILL be easier, BUT will it be better? If you haven’t experienced these frustrations in your business yet, keep living. It will happen. Bookmark this article so that you have a reference when the time comes. This post will share a few things you can do to work through this tough time.

At the first sign of being frustrated with your business, you need to plug in to your company leadership. You need to call your sponsor or someone in your upline to talk about what’s going on with you and your business. The one thing you DON’T want to do is express those frustrations to your team. That can be poisonous for your whole organization. I like what Tom Hanks said in Saving Private Ryan, ‘Complaints go up, not down’.

When you get frustrated with your business, you need to check your belief! Do you really believe that this thing is possible? Do you believe that this business is possible for YOU? There is a difference in those two questions. If you’re not sure, then the answer is NO. As long as you don’t believe in yourself or abilities, you will be frustrated with your business and you WILL quit at some point. That leads me to my next point.

Personal development will help you with being frustrated with your business. Take note of what’s going in your eyes, ears, and finally your mind! I was on a call last night with Jerry Clark, and he spoke of increasing your frustration quotient. The more mental preparation you have the better your frustration quotient will be. I’ve got to read more on this concept, as I’ve never heard it before… I’ll share more when I find out.

Above all, taking action is the BEST way to combat being frustrated with your business! I don’t care if you don’t see results physically manifesting just yet. I don’t care if you don’t understand why you’re doing something. Follow the process! Jerry Clark also said, ‘Follow the system. When you’re making $20,000 per month, THEN you can do what you want.’ That was a profound statement! If the same process produced so many leaders, what makes you so special that it won’t work for you? Trust the process and FOLLOW IT!

Everybody gets frustrated at some point; however, it’s how you handle it that matters. Will you whine and cower away in defeat? Or, will you buck up and fight?!